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The hottest new rap video can’t be seen on MTV, BET or even VH-1 – it’s on ASHRAE.org. That’s right – “rap video.” Not something you would think that the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) had the 4-11 about, right?
“If ASHRAE and our industry are going to be successful in promoting engineering and HVAC&R as career options, then we have to reach out to young people in a way that is entertaining and interesting to them,” Ron Johnson, chair of ASHRAE’s Student Activities Committee, said. “Hence, this video.”
ASHRAE: Licensed to Chill features a hot soundtrack accompanied by interviews with young members highlighting the importance of the HVAC&R industry to the world; the diverse and creative opportunities related to engineering as a career; and the difference the building industry makes related to sustainability.
“The video drives home the message that our industry truly engineers the world we live in, and that young people don’t want to miss out on the chance to be a part of that,” he said.
The video will be made available to middle and high schools that seek information about careers in engineering from ASHRAE.