ORGATEC 2010: Better Office – Greater Success
Almost all market leaders will be present, among them the first timer Kinnarps Samas. Some renowned names have decided to return to Orgatec such as Haworth, USM Schärer, COR/interlübke, Ruckstuhl, OSRAM, PHILIPS, and Kindermann.
Product areas on display will include furnishings, lighting, flooring, acoustics, and media and conference technology. ORGATEC will present all areas essential to holistic room design. Under the title “Better Office – Greater Success,” ORGATEC 2010 will focus on the question of how companies’ efficiency and productivity can be improved through well planned office design.
The conference program will highlight current industry topics and provide practical examples. The show also encourages informal networking via various events and areas throughout the show.
“We want to strengthen ORGATEC’s character as a theme-based fair even further through the discussion of current topics and a stronger practical focus,” says Oliver P. Kuhrt, executive vice president of Koelnmesse. “The participation of renowned exhibitors from around the world at ORGATEC 2010 proves this concept has been very well received.”
More than 50% of the current exhibitor base will be companies from abroad. Italy will provide the strongest foreign country participation followed by Spain, Denmark, Switzerland, and Turkey. The number of North American suppliers has also increased. Group participations from Italy, Spain, Taiwan, and China are expected. These group participations offer small- and medium-sized companies in particular an attractive opportunity to present themselves.
Through its holistic approach, ORGATEC addresses all the relevant aspects of office and facility design—from planning, design, and furnishing right through to the operation and management of the available space. The event is aimed at planners (interior architects and architects), users (e.g. managing directors, buyers and facility managers), and the office specialist trade.
In 2008, these three visitor segments each made up a 30% of the total number of all attendees. ORGATEC 2010 is expected to have a similar visitor structure. More than 62,000 visitors from 114 countries attended the last event in 2008, with nearly half of them coming from abroad. Among foreign attendees, 65% were from EU member states, 9% came from other European countries, 10% from Asia, 4% from the Middle East and 4% from North America.
The solutions presented by the exhibitors and the trade fair’s conference program will show the impact a well designed working environment can have on a company’s success. This especially includes the perfect interplay of furnishings, lighting, flooring, acoustics, and media technology in order to create an atmosphere that encourages motivation, identification, and productivity. The holistic approach of ORGATEC gives visitors the opportunity to gather extensive information about the relevant aspects of highest standards in room design. Expertise areas in lighting, acoustic and media technology will offer attendees a central meeting point and an overview of solutions offered in those three segments.
The central stage for discussions at ORGATEC 2010 will be the “ULTIMA OFFICE” trend forum in Hall 6. Leading experts from the areas of architecture, planning, sustainability, trade, and work research will address trends and examples of best practice. An expert from Jones Lang LaSalle will discuss the topic of sustainability and the real estate business, while a representative from the Deutsche Bank will hold a presentation on existing properties and sustainability with reference to Deutsche Bank’s Greentowers.
ORGATEC 2010 will occupy all the halls of the northern section of Koelnmesse: Halls 6, 7, 8, and 9, as well as Hall 10 of the southern section. The event will occupy a gross exhibition space of 1.1 million square feet. The fairground can be accessed via entrances South, East and North. All halls and entrances are linked to the Boulevard.
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