Cutting-edge Online Campaign – 'My Gulf Action' – Allows Everyone to Take Direct Action to Offset Gulf Oil Spill
SmartPower, the nation’s leading non-profit marketers of clean, renewable energy and energy efficiency, announced today the launch of My Gulf Action, an online campaign for individuals who are deeply concerned about the BP oil spill and want to help reduce our nation’s collective reliance on fossil fuels.
My Gulf Action and its website, www.MyGulfAction.com, allow individuals to reduce their personal use of fossil fuels, calculate the effects of those reductions, and see how their reductions, combined with others from the My Gulf Action community, add up to offset the Gulf oil spill. The website is available for free to anyone, and new information about the campaign is posted daily on Twitter (@MyGulfAction) and Facebook (http://www.facebook.com/pages/My-Gulf-Action/130562830302923). The campaign’s goal is to offset every last drop of oil leaking into the Gulf.
My Gulf Action is powered by Climate Culture, a powerful personal energy use reduction platform developed by SmartPower’s technology partner, Efficiency 2.0. The campaign is a partnership with several leading environmental groups, including 350.org; Waterkeeper Alliance and Save Our Gulf; League of Conservation Voters; Clean Water Action; Center for Resource Solutions; and Gulf Future, a joint initiative of the Gulf Coast Fund and Gulf Restoration Network.
No matter when the leaking well is capped, or how much BP pays in restitution, the lesson of this environmental catastrophe is clear: our nation’s dependence on fossil fuels, which drives expansion of increasingly risky offshore drilling, must be reduced. By visiting MyGulfAction.com and pledging to make simple changes in your daily energy usage, you can join millions of others who are angry about the oil spill and want to prevent future disasters.
Each commitment to reduce your fossil fuel use will aggregate with other reductions on the site’s homepage, showing how many gallons of leaking oil have been offset by the MyGulfAction.com community.
Latest estimates reported by PBS NewsHour show that more than 80 million gallons of oil have been spilled into the Gulf since BP’s Deepwater Horizon well exploded on April 20. Daily leakage estimates range from 1.4 million to 4.2 million gallons.