FRIDAY FUNNY: Are Dirty Restrooms Bad For Business?
Posted by Heidi Schwartz
With the cold and flu season in full swing, many people are even more obsessed with keeping germs at bay. Unfortunately, a survey conducted by Bradley Corporation indicates there is increasing dissatisfaction with public restrooms.
This focus on sanitation prompts the question to facility managers: have you checked the condition of your restrooms lately? The Bradley hand washing survey revealed that 63% of Americans say they’ve had a particularly unpleasant experience in a public restroom due to the condition of the facilities. That’s up from 51% one year ago.
For businesses, an unpleasant restroom experience creates negative perceptions. Almost three-fourths (73%) of consumers believe a bad restroom indicates poor management. Another two-thirds say an unsavory restroom lowers their opinion of the company, shows the business doesn’t care about customers, and gives the impression the company is lazy or sloppy.
An unpleasant restroom can also translate into lost sales, since 64% of Americans say they’ll either think twice about patronizing the business or will never frequent it again.
The top restroom complaints were: a really bad smell (cited by 82%); toilets that were clogged or not flushed (79%); and an overall appearance that’s dirty, unkempt, or old (73%).
“In our fifth year of doing this national survey, it remains clear that the cleanliness of the public restroom is very important to customers, employees, and other stakeholders who engage with your business,” says Jon Dommisse, director of global marketing & strategic development for Bradley Corporation.
Germ Aversions In Public Restrooms
The survey demonstrates how Americans go to great lengths to avoid coming into contact with germs in a public restroom. They commonly employ such tactics as: operating the toilet flusher with their foot (64%); using a paper towel when touching the restroom door (60%) and faucet handles (37%); and opening and closing doors with their hip (48%).
Germ concerns tied to hand washing – or lack thereof – tend to be higher in the food and health industries. Seventy-six percent of Americans are most concerned about somebody not washing their hands in restaurants, while 65% are most concerned about lack of hand washing in hospitals/clinics/doctors’/dentists’ offices, followed by grocery stores at 34%.
Despite this trepidation over touching germs and people not washing their hands, more Americans are simply rinsing their hands with water instead of soaping up after using a public restroom. Seventy percent admit they’ve skipped the important cleansing step. Two years ago when the question was asked, only 54% confessed to just rinsing with water.
In addition, more Americans say they’ve seen someone else leave a public restroom without washing their hands at all. This year, 81% witnessed a non-washing event compared to 74% last year.
Gender Differences In Hand Washing
The survey highlights interesting disparities between men and women in their hand washing habits. Nearly three-fourths of women (74%) say they always wash their hands after using a public restroom compared to just 60% of men always do so.
When asked why they didn’t wash up, the number one reason women give is the use of hand sanitizer. Men cite the lack of soap as their primary reason, followed by an unclean sink or washbasin, and then the use of hand sanitizer. Interestingly, men were almost two-and-a-half times more likely than women to say they didn’t wash up because they didn’t feel the need.
In addition, men are significantly more likely to see another man leave a public restroom without washing his hands. Thirty-eight percent of men say they frequently see someone leave without washing, versus 25% women who report frequently seeing the same phenomenon.
“Men need to get the memo that hand washing is important no matter what,” says Dommisse. “You just can’t argue with the research that says it is the number one way to prevent illness and stay healthy.”
Bradley’s Healthy Hand Washing survey queried 1,015 American adults about their hand washing habits in workplace and public restrooms. Participants were from around the country, ranged in age from 18 to 65 and older, and were fairly evenly split between men and women (47 and 53 percent).