Friday Funny: Niche products for the security market | Facility Executive - Creating Intelligent Buildings

Fences with bunny rabbits for railheads, razor-wire woven with butterflies, padlocks shaped like teddy bears and feline CCTV covers – a few of the products in the Sweet Dreams Security™ range. Matthias Megyeri has carved an exciting new niche market for products that respond to what he sees as an uncomfortable balance between the growing […]


https://facilityexecutive.com/2006/05/friday-funny-niche-products-for-the-security-market/
Fences with bunny rabbits for railheads, razor-wire woven with butterflies, padlocks shaped like teddy bears and feline CCTV covers – a few of the products in the Sweet Dreams Security™ range. Matthias Megyeri has carved an exciting new niche market for products that respond to what he sees as an uncomfortable balance between the growing […]
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Friday Funny: Niche products for the security market

Friday Funny: Niche products for the security market | Facility Executive - Creating Intelligent Buildings


Fences with bunny rabbits for railheads, razor-wire woven with butterflies, padlocks shaped like teddy bears and feline CCTV covers – a few of the products in the Sweet Dreams Security™ range. Matthias Megyeri has carved an exciting new niche market for products that respond to what he sees as an uncomfortable balance between the growing demand for security products and an over-saturation of the kitsch.

In 2005, Megyeri received the Nesta Graduate Pioneer Award and grant for his Sweet Dreams Security™ business proposal. Together with partners Juliane Otterbach and Patrick Staehle, he set up Megyeri & Partners Ltd, the parent company that markets and administrates each of the products. The demand for the security railings, particularly in California, Chicago and New York, has been very high.

[Pictured above are R. Bunnit , Peter Pin, and Didoo, the first set of three railing top characters by Sweet Dreams Security™. This contemporary take injects a sense of energy into often-lifeless urban landscapes. Let the jagged but friendly little creatures guard your home with a warm smile.]

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