Combining both the sophistication and hospitality of the South, contract furniture manufacturer Allsteel unveiled its latest Resource Center in Atlanta on October 25th. The new facility aims to bring both the experience and brand essence of Allsteel’s headquarters to a regional level.
Created by the Atlanta office of the award-winning international design firm HOK, the 15,000-plus square foot showroom, education, and resource center was christened as the company hosted the area’s architect, design, real estate, and business leaders at the grand opening event.
“Our challenge in designing this Resource Center for Allsteel was creating balance between the ‘small town’ past of the South and the ‘forward-looking’ city of Atlanta, all the while expressing the brand attributes of Allsteel—advanced functionality, lifetime durability and outstanding performance,” said Tim Nichols, HOK-Atlanta Vice President and Design Director, Interiors, and lead on the Allsteel project.
“We are so pleased that HOK’s design of our Atlanta Resource Center captured our intention in an unexpected and exciting way. We look forward to welcoming our current and future customers and the design community to experience the space,” said Jan Johnson, Allsteel Vice President, Marketing. “Dealers, designers, and customers will appreciate the creative vision and attention to detail by HOK-Atlanta.”
The Resource Center is located in the 1180 Peachtree Building, the newest high rise in Midtown Atlanta and the first pre-certified LEED Gold Building in the United States.
Each element of the Resource Center complements its overall, sophisticated design. For example, the centerpiece Community Room evokes a sense of history and nostalgia. This warm, inviting space features a limestone chimney and wood slat ceiling, a large gathering table, and various regional art pieces, including a unique piece that features the windshield from an old pick-up.
“The use of regional artwork and humorous symbolism provides a sense of community and a fun approach to the design,” Nichols stated.
From the Community Room, guests can then customize a tour of the showroom space. Its open design includes numerous examples of the full breadth of workplace solutions from Allsteel, including its Align®, Terrace®, Concensys®, Reach® and Adept® products, as well as the complete line of seating collections.
“We are committed to providing the best workplace solutions in the Southeast and to the Atlanta design and business community. Our latest showroom was designed as a convenient and inviting meeting place for architects, designers, real estate, and facility management professionals and others to use for events, or even as an alternative office. We deliberately built the space with this in mind,” said Tim Smith, Allsteel Vice President, Resource Center Development. “The warm and inviting nature of the Atlanta showroom is reflective of Allsteel. Much like our products, the space is well designed and sophisticated without being pretentious.”