Industry-wide collaboration to discuss issues relating to Mixed-Use
Mixed-Use is quickly establishing itself as a distinct product type and a trend that is revolutionizing the real estate landscape. Combining the elements of residential, retail, office and entertainment, Mixed-Use projects are succeeding in both the urban and suburban markets and on a global scale. This growth brings challenges, as well as opportunities and a unique set of issues that are specific to Mixed-Use.
To understand Mixed-Use in today’s real estate market, the International Council of Shopping Centers, Inc. (ICSC), the National Association of Industrial and Office Properties (NAIOP), the Building Owners and Managers Association (BOMA) International, American Resort Development Association (ARDA), and the National Multi Housing Council (NMHC), have joined together to host the first industry-wide conference on Mixed-Use development. The 2006 Conference on Mixed-Use Development will take place November 16-17 at the Westin Diplomat Resort & Spa in Hollywood, Fla.
The 2006 Conference on Mixed-Use Development will focus on the challenges and opportunities related to developing, designing, financing, leasing, managing, and marketing a Mixed-Use project. Highlights of the conference include:
- “What’s Driving Demand For the Biggest Trend In Real Estate Development?” – Forest City Residential Inc. President & CEO Ron Ratner, the nation’s preeminent mixed-use developer, explains why mixed-use is so compelling in today’s world and discusses its future prospects.
- “Genius Loci – The Soul of the Place”- Development today often finds itself creating mixed-use centers that strive to capture the vitality and civic life of idealized villages, towns and cities. Does modern, traditional or referential architecture really matter in gaining public acceptance? Or does finding the soul of a place (its Genius Loci) and its architecture lie in the interpretation of its culture, archaeology, history, geography and customs? Eric R. Kuhne discusses how his research throughout the world has led him to focus on ideas, storytelling qualities, the ethos, the soul of places and people as a way to create great civic places.
- Presentation of Cross Organizational Survey Results – The results of the first-ever cross organizational survey undertaken by BOMA, NAIOP, NMHC and ICSC to better understand what mixed-use really means and to identify the catalysts for future growth will be released.
- In addition, the 2006 Conference on Mixed-Use Development will feature a number of educational sessions. Some of these educational sessions will focus on Conceiving, Operating and Marketing Mixed-Use Properties; Partnering With Local Government to Assure a Successful Mixed-Use Project; the Design of Mixed-Use Properties; and How to Value Mixed-Use Properties.
“The 2006 Conference on Mixed-Use Development is a result of the tremendous growth in the mixed-use sector,” remarked BOMA International Chairman Kurt Padavano, RPA, CPM, FMA, SMA, and Chief Operating Officer of Advance Realty Group of Bedminster, NJ. “This multi-industry collaboration will examine one of the biggest trends in real estate development and is essential for anyone involved in developing, designing, financing, leasing, managing and marketing a mixed-use project.”