As green cleaning’s popularity continues to soar, a new poll appears to question if using environmentally preferable cleaning products is of greater interest to jansan manufacturers and distributors than to the customers of building service contractors (BSCs). Participants were questioned as to how many of their customers have asked to switch from conventional to green cleaning products. Sixty percent responded “very few;” 20% indicated more than half; and 20% reported that a “quarter to about half” of their customers request environmentally preferable cleaning products be used in their facilities.
For more on this topic, make sure to check the January 2007 issue of TFM.)
The Tornado e-Poll also asked BSCs if their customers were aware of certifying organizations, such as EcoLogoM and Green Seal® or the Carpet and Rug Institute’s Green Label and Seal of Approval Programs. The results are as follows:
Almost all: 20%
Quiet a few: 20%
Very few: 40%
Similarly, when asked if their clients were seeking LEED (Leadership in Energy and Environmental Design) certification, the cleaning professionals answered:
Do not know: 20%
“It almost makes you wonder if green cleaning is of greater interest in the boardrooms of manufacturers and distributors than in the millions of facilities cleaned every day,” says Jim Hlavin, head of Tornado’s Business Development division. “However, we know the interest in Green cleaning, sustainability, LEED certification, and similar measures are growing considerably. It is just beginning to blossom.”
The final question asked the BSCs about their sources of information about green cleaning. According to the survey, 80% indicated they get most of their information from trade publications. The remaining 20% answered that their information source is primarily their local jansan distributor.
• Database of end users provided by Tornado Industries; survey conducted by AlturaSolutions Communications, Chicago, Illinois, using a Web-based survey service.
• The survey was conducted November 2006.
• E-mail invitations were sent to approximately 3,000 jansan distributors via a monthly newsletter with 141 responding at the time of this release.
• The survey has a confidence interval of 95%. This means that even if a larger number of similar recipients had responded, there is a 95% chance the survey results would still be the same.