AT&T Inc. announced its affiliate, AT&T Services Inc., has joined The Green Grid, the global consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. AT&T also announced it will supply data center performance information to assist the U.S. Environmental Protection Agency (EPA) in developing a new ENERGY STAR rating for data center infrastructure.
Membership in The Green Grid and participation in the ENERGY STAR data center initiative underscore AT&T’s commitment to minimize the environmental impact of its operations and to work collaboratively with industry organizations and suppliers to identify optimal solutions and best practices.
The Green Grid works to provide industry wide recommendations and best practices on metrics and technologies that will improve energy efficiency in data centers around the world. As a Contributor Member of The Green Grid, AT&T is taking an important role in cooperating with other leading companies to reduce energy consumption and related data center costs.
“The Green Grid is proud to welcome AT&T as a Contributor Member of the consortium,” said Mark Monroe, a director of The Green Grid. “AT&T brings a breadth of knowledge and experience in the field of communications. The Green Grid is looking forward to collaborating with AT&T and leveraging its expertise to help further the organization’s mission.”
In an effort to improve energy efficiency in the data center industry, the EPA is developing an ENERGY STAR Data Center Infrastructure Rating. This new rating will help data center operators assess the energy performance of their buildings’ infrastructure and identify buildings with the greatest opportunity for improvement, allowing them to capture the financial and environmental benefits of improved energy efficiency in their facilities. The initiative will ultimately enable data center facilities to earn ENERGY STAR certification for superior energy efficiency. To assist in the development of this rating, AT&T has committed to monitoring select company data centers and submit energy data to the EPA during the next 12 months.
“EPA is very pleased to have AT&T’s support for the development of the ENERGY STAR rating for data center infrastructure,” said Mike Zatz, manager of EPA’s ENERGY STAR Commercial Buildings Program. “It is only with the active involvement of industry leaders like AT&T that EPA will be able to provide the data center industry with the information it needs to most effectively improve the energy efficiency of these critical facilities.”
“Data center electricity use has been growing rapidly in recent years, roughly doubling from 2000 to 2005,” said Jonathan Koomey, Ph.D., staff scientist, Lawrence Berkeley National Laboratories and consulting professor, Stanford University. “There’s significant potential for improving energy efficiency in those facilities, and many large companies are starting to make the institutional and technological changes needed to capture that efficiency. In this case, businesses can save money and reduce pollution at the same time.”