Brazo, a LED task light introduced by Haworth, has been awarded a 2008 Gold Industrial Design Excellence Award (IDEA). The IDEA competition is a worldwide design competition and a celebration of innovative product and product concept designs of the year.
Designed by Pablo Pardo of Pablo Designs in San Francisco, Brazo has fully adjustable, calibrated light control and a precision quality machined recyclable aluminum body. “I was fascinated with this product’s refined sophistication and precision technical detail. This design allows precise control and positioning of light through the clever and appropriate use of LED technology,” said Andrew Hartman, IDSA, creative director of new business at Philips (The Netherlands).
Winners of the 2008 IDEA competition exhibited a focus on sustainability, attention to detail and, in a slowing economy, many offered surprisingly affordable price points. Out of 1517 entries, 35 were awarded the gold award, while 76 received silver awards and 94 won bronze awards. For the first time this year, 389 finalists were named in addition to the winners.
“I’m thrilled to have the design and innovation of brazo recognized through this coveted award,” said Pablo Pardo of Pablo Designs in San Francisco. “This project has taught me a great deal about the lighting needs of the workplace and how far we are capable to explore its potential.”
“With its clean aesthetic, sustainable design, and high level of user control, brazo contributes to the design and performance of Haworth’s organic workplace solutions,” said Iain Thorp, Haworth’s head of design for North America.
Brazo is the first task light to offer focus control, allowing the user to both direct and choose any desired light spread. It features a slender, multi adjustable arm which conceals 18 high powered LED lights, 360˚ head rotation with 90˚ head adjustability, height adjustment, and tangle free wire rotation. The light uses luminous and energy efficient LEDs which are 85% more efficient than incandescent lamps, and have a life span of up to 50,000 hours. Brazo is 97% recyclable.