Posted by Heidi Schwartz
The Bring Your Own Device (BYOD) market in North America is estimated to grow from $29.5 billion in 2014 to $89.6 billion by 2019, at a CAGR of 24% from 2014 to 2019. Key players in the North American BYOD Market are Airwatch, Mobileiron, Good Technology, IBM/Fiberlink, and others.
BYOD is a solution which allows employees, business partners, and other users to bring their personal devices (such as smart phones, tablets, and laptops) to work to execute enterprise applications and access data. In recent years, a commendable growth in the number of employees using mobile devices has created a huge demand in the BYOD market.
The North American market is primarily driven by the emphasis given on Customer Relationship Management (CRM) by various organizations operational in North America. CRM enables organizations to build their image, and BYOD provides their employees with real-time access to crucial data, which is used for resolving customer grievances and queries, thereby enhancing CRM.
The shift to provide the access of business critical information to employees, regardless of their geographical location, has pushed the rapid adoption of BYOD solutions. However, the increase of personal mobile devices in the workplace has caused security concerns for organizations.
Still, the growth of the BYOD market in North America is expected to be very high during 2014 to 2019. Organizations are even using various reimbursement schemes to encourage employees to purchase tablets of their own choice. Consequently, North America is among the major markets for BYOD, and the U.S. holds the maximum share. As of 2014, the U.S. segment contributed a major share of 62% in the North American BYOD market.
The Europe BYOD market is expected to grow from $19.35 billion in 2013 to $74.70 billion by 2019, at a CAGR of 25.2% during the forecast period. The demand for connected devices is one of the major factors driving the European BYOD market.