Oldcastle Architectural, national manufacturer of stone and masonry products and integrated performance systems, officially launches Echelon®, the company’s new brand encompassing its portfolio of masonry offerings, at the AIA Convention, May 19 -21, 2016, in Philadelphia, PA. New products from Echelon Masonry’s Artisan Lightweight Veneer product line will be featured at the show, highlighting the new brand’s focus on serving as a one-source solutions provider.
In May 21016, Echelon Masonry will introduce Westpeak, a lightweight veneer designed for non-load bearing, tight space applications in unique colors, as the latest addition to the growing Artisan product line. Another Artisan product, the Kensley Collection, was recently launched in January 2016. Along with popular Hillcrest™, all three styles of lightweight veneers are manufactured with Echelon’s patented dry-cast
system, which creates a natural stone look with integrated color throughout the entire depth of each masonry unit.
Other Echelon products featured at AIA later this month include Trenwyth®, Quik Brik®, Amerimix® bagged blends and Performance Upgrades such as InsulTech™, EnduraMax™ and Rainbloc™ wall systems.
“With Echelon as our flagship, our company’s commitment to the masonry category goes beyond world-class support and expertise. We invest millions annually in research and development to help our masonry solutions keep pace in an ever-changing building environment,” said Ken O’Neill, EVP, sales, marketing & product development, Oldcastle Architectural. “This is more than just a brand; it’s a platform where our company can offer sustained support to ensure growth of the masonry category as a viable material option, both now and well into the future.”