Grainger, a broad line supplier of maintenance, repair and operating products (MRO products), recently launched Gamut.com, a new e-commerce capability designed to provide information to industrial professionals seeking time-saving solutions for challenging projects.
Gamut.com uses a proprietary information system that manages and organizes a comprehensive list of product attributes, application-specific imagery, and rich, technical data. This enables the website to generate relevant, curated search results that help customers find and purchase the right products to get the job done.
“We know search is very complicated in our space given the number of products and product characteristics,” said Gamut president, Brian Walker. “We also know that many customers are looking for solutions to unique problems or need something immediately. The technology behind Gamut.com provides a new way to help customers find exactly what they need along with associated product suggestions in a simplified — but complete — experience.”
Gamut.com offers more than 400,000 MRO products in 32 categories with additional products from Grainger’s stocked inventory to be added over time.
The new capability adds to Grainger’s approach of addressing the needs of customers of all sizes and across industries. It enables Grainger’s digital team to analyze customer interactions, while continually refining its overall digital experiences.
Grainger’s digital offering includes Grainger.com, Zoro Tools and Gamut in North America; Cromwell Direct and Zoro Tools in Europe; and MonotaRO in Japan. In 2016, more than 60% of Grainger orders originated via digital channels, including Grainger.com, eProcurement connections and KeepStock® inventory management systems.
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