Hampton by Hilton, Hilton’s upper-midscale brand, has introduced a new Hampton Inn & Suites by Hilton, and Hampton Inn by Hilton prototype for the Americas. Featuring a new exterior design, refreshed public space décor, and updated guestroom case goods, the new hotel design provides owners and developers with a flexible building model that embraces emerging guest preferences, improved functionality, and design efficiency.
The new prototype builds on Hampton’s existing model, and will help continue to drive Hampton’s strategic growth plans as the brand looks to increase its portfolio of 2,345 open hotels and pipeline of more than 610 properties globally.
“The new prototype is a natural evolution of our proven model that has made Hampton the segment’s market leader and is in direct response to owner and guest feedback and research,” said Shruti Gandhi Buckley, global head, Hampton by Hilton. “The prototype demonstrates our commitment to providing better value to owners through conscientious, thoughtful design and enhancing the guest experience to meet the evolving needs of travelers.”
The new hotel design brings together industry best practices and owner insights to allow for ease of development and operational efficiency for hotel team members. It also introduces a new blend of various elements influenced by the latest design trends, guest research, and input from key stakeholders.
Hampton by Hilton Reimagined
The new exterior design incorporates modern architectural cues while maintaining the flat roof design from the previous prototype to create a consistent thread across the brand. The exterior façade features enhanced lighting, a signature fin design. and paint scheme, and enlarged windows to update the look of the exterior as well as increase natural light in the guest rooms. The modern porte-cochère creates a welcoming entry, while affording owners the flexibility to use local materials. In addition, the new prototype stresses efficiency in its design, with 2,000 square foot less building area required.
In an effort to reinvigorate public spaces, modifications include a reimagined lobby and front desk area with customized signage and modern décor, infused with carefully choreographed pops of color. Communal areas emphasize functionality and comfort to promote guest socialization and gathering throughout the day, while corridors and meeting rooms feature a clean, crisp design.
Guestrooms have been redesigned to accommodate how guests with warm color palettes, signature bedding, and space-saving alterations like mounted TVs, fully-functional storage units, and desk area. The guest bathrooms feature improved lighting, décor, and bath fixtures.
These modifications are designed to appeal to today’s traveler as well as result in overall cost to build efficiencies for strong return on investment. While owners may utilize a design-forward approach, Hampton will also offer two optional décor packages for the guestroom and public spaces, to provide ease and speed of execution.
Every guest will continue to enjoy the brand’s signature free, hot breakfast; On the Run™ breakfast bags (Mon-Fri); and free Wi-Fi in every room. Digital key access is also available at select properties.
During Summer 2018, the brand will release a renovation guide for existing hotels for the lobby and exterior spaces. A guestroom guide has already been released for use by new and existing hotels.