Some people take their whisky very seriously. One company, however, is doing its best to encourage imbibers to have a little more fun with the drink.
Drawing inspiration from a cement truck’s design, Monkey Shoulder blended malt Scotch whisky has upgraded the traditional cocktail shaker and transformed it into the ultimate cocktail machine. Dubbed the Monkey Mixer, it resembles a cement truck, complete with rotating drum — or in this case, cocktail shaker — and visited select cities throughout the U.S. last year. It can hold up to 2,400 gallons of liquid, in this case a cocktail called the Mixed Up Monkey.
“Many consider whisky sacred and precious. Many take their cocktails very seriously. We respect that, but believe people should play with their whisky, and enjoy the experience,” shared Seb Derbomez, U.S. Monkey Shoulder Ambassador. “Monkey Shoulder is an award-winning whisky that is made for mixing, and we are dedicated to sharing the joy and wonder of what a whisky cocktail experience can be with people across the country. The Monkey Mixer is a great vehicle to share this message in a big and unmistakable way.”
Fun facts about The Monkey Mixer:
- The capacity for the “Mixer” is the equivalent of 123,000 bottles of Monkey Shoulder whisky
- The Mixer is over 27 feet long, 13 feet tall and 8 feet wide
- The mixer is powered by a 5000 watt Cummins Onan diesel commercial generator
The Monkey Mixer also packs a punch when it comes to sound. The vehicle’s sound system features over 2000 watts of power and includes:
- 2 x 500 watt JL audio amplifiers
- 1 x 1000 watt JL audio amplifier
- 4 x 7.77″ JL audio midrange speakers
- 2 x 13″ JL audio subwoofers
- 1 x 18″ Dayton audio subwoofer
Following its debut at Arizona Cocktail Week, The Monkey Mixer traveled to select cocktail festivals and other locations in the U.S. throughout 2018.
“Of course, we take safety and responsibility very seriously, so driving time and cocktail time will always be separate – as they always should be,” Derbomez added. “We encourage all to imbibe responsibly always, and never drink and drive.”