This week, the U.S. Green Building Council (USGBC) announced adidas and Knauf Insulation as the recipients of the 2019 Greenbuild Europe Leadership Awards. The Leadership Awards recognize outstanding individuals and organizations at the forefront of the green building movement. The recipients were announced March 20, 2019 at USGBC’s Greenbuild Europe conference in Amsterdam at the Mövenpick Hotel.
“Both adidas and Knauf have demonstrated courage and purposeful intent – tirelessly championing green building, pushing to transform the environment and helping to improve the quality of life for people in their communities,” said Mahesh Ramanujam, president and CEO, of USGBC and Green Business Certification, Inc. (GBCI). “With these types of leaders, I know our vision of green buildings for all within this generation can become a reality. This award recognizes their outstanding contributions to protecting the environment – both for people today and for future generations.”
adidas is being recognized for its outstanding contributions to protecting the environment including the company’s commitment to LEED and reducing its carbon footprint. Adidas’s progressive sustainability roadmap and campaign “Sport Needs a Space,” includes a holistic approach that looks at spaces where sport is made (all places where products are created, designed, manufactured and shipped), sold (own retail, wholesale and e-commerce) and played (from the indoor court to the outdoor pitch all over the world).
As one of the world’s largest manufacturers of sustainable insulation products and solutions, Knauf Insulation is being recognized for providing innovative solutions that both reduce energy consumption and save resources. Knauf sets an outstanding example for the international green construction industry through its commitment to LEED and other green building practices and its aggressive corporate social responsibility commitment.
USGBC’s 12,000 national member organizations, its more than 201,000 global LEED professional credential holders and its network of local leaders across the United States and throughout the world are at the heart of its mission of market transformation through the LEED green building program. Currently, there are more than 96,000 commercial projects participating in LEED, comprising more than 20.7 billion square feet of construction space in all 50 states and 167 countries and territories.
In Other USGBC News…
Also this week, the USGBC released the Timber Traceability LEED Credit — a new LEED pilot credit designed to increase transparency in timber supply chains and reduce the risk of illegally harvested wood entering the buildings industry supply chain.
“The Timber Traceability pilot credit continues USGBC’s work to leverage LEED’s market transformation potential in areas critically important to the quality of life of all people on earth,” said Mahesh Ramanujam, President & CEO of USGBC. “Forests play an incredibly important part of a healthy functioning planet and this pilot credit enables LEED, which typically rewards performance that demonstrates leadership, to catalyze market activity focused on curbing illegal activity in the buildings industry.”
The development of the pilot credit was led by a team of timber legality, forestry, and environmental representatives from organizations recognized for leading the fight against illegal logging, including the Environmental Investigation Agency (EIA) and World Wildlife Fund (WWF).
Transparency regarding the origin of timber, combined with the use of modern wood identification technologies, can significantly reduce the risk of illegal timber entering the supply chain. Drawing on successful anti-counterfeiting initiatives in fashion and the global honey trade, experts believe that DNA, mass spectrometry, and stable isotope analysis — technologies encouraged by this pilot credit — can help wood to be traced from end product back to its forest origin and make it significantly more difficult to falsify documentation about where the timber was harvested.
“If you want good wood, you need to start with honest wood,” said Alexander von Bismarck, executive director, Environmental Investigation Agency. “Many of the most destructive illegal logging operations around the world depend on masking the true identity and origin of the wood, and this initiative by USGBC tackles that problem directly by incentivizing the latest wood ID technologies. Implementing this credit can lay a foundation to ensure that green buildings don’t become unwitting hiding places for wood stolen from the last great forests of the world.”
“Given the fast pace and large scale of forest loss and degradation globally, it is great to see USGBC using an innovative technology-based solution to address illegal logging,” said Kerry Cesareo, senior vice president, Forests at World Wildlife Fund. “With this pilot credit, we can be more confident than ever before that LEED buildings are good for forests.”
Major wood products importing countries have adopted legislation intended to combat illegal logging by making it a crime to source and trade wood that was not legally produced in the country of origin. Prominent examples include the U.S. Lacey Act and the European Union Timber Regulation (EUTR). In order to avoid penalties under such legislation, companies must exercise “due care” or “due diligence” to assess and mitigate the risk of buying illegal wood. The new pilot credit is designed to align with and support existing LEED credits and ACPs that deal with wood as well as other widely accepted approaches to the exercise of due care.