CloroxPro has forged a placemaking partnership with leading non-profit Project for Public Spaces that will help advance a mission to improve public health by connecting individuals and empowering them to thrive as a community. The announcement was made this week at the ISSA Show North America 2019 annual conference.
Building on a century-long legacy in cleaning and disinfecting, CloroxPro offers some of the industry’s most recognized and trusted brand names for commercial cleaning. Founded in 1975, Project for Public Spaces is a non-profit planning, design, and education organization dedicated to helping people create and sustain public spaces that build stronger communities. Its interdisciplinary team has helped over 3,500 communities in 52 countries create inclusive places that change society for the better.
In partnership with Project for Public Spaces, CloroxPro is furthering its commitment to public health and work to strengthen the social fabric of communities. These two entities will help create spaces and programs where people can share experiences and build relationships to improve well-being, public health, social connections, and economic opportunity within their local community.
Research has shown that encouraging social interaction, community building, and civic engagement within a public space yields important physical and mental health benefits including a greater sense of belonging, increased physical activity, and reduced rates of depression and psychological distress.(1)
“Our commitment to public health dates back more than a century and our mission is to reduce the burden of illness by creating healthy, clean spaces where people come together – as neighbors, colleagues and friends – to thrive as a community,” says Brad Ferris, director of brand engagement and vertical marketing at CloroxPro. “But, we know that public health is not just about preventing illnesses. It is also about protecting and improving the health of people and their communities. That is why we are proud to partner with Project for Public Spaces as part of our ongoing efforts to foster connections, enable community, and protect public health.”
Together with local communities, CloroxPro and Project for Public Spaces will work collaboratively to identify and address community needs in a process known as “placemaking.”
Placemaking is a community-based process that empowers people to reimagine and reinvent public spaces around the specific needs and desires of the community as a whole. Many factors that determine physical, mental, and social well-being converge in the places where we live and work. Strengthening the connection between people and the places they share, placemaking brings people together and is a powerful catalyst for community revitalization.
“CloroxPro enables the creation of healthier public spaces where communities can thrive, which is what Project for Public Spaces is all about,” says Phil Myrick, CEO of Project for Public Spaces. “We’re excited to leverage the power of placemaking in partnership with CloroxPro and the professional cleaning community to create spaces where people can come together and encourage social interaction, community building and civic engagement within a public space.”
1 Project for Public Spaces (2016). The Case for Healthy Places: Improving Health Outcomes Through Placemaking. https://daks2k3a4ib2z.cloudfront.net/5810e16fbe876cec6bcbd86e/5a626855e27c0000017efc24_Healthy-Places-PPS.pdf [Accessed Sep. 2019].