While the move to flexible working has been widely accepted, preparedness to implement such a hybrid work strategy is not yet fully realized, according to a new report. The New Workplace Reality study — commissioned by Siemens subsidiaries Comfy | Enlighted from Verdantix — polled 75 corporate real estate (CRE) executives from global companies with annual revenues of over $1 billion on the strategic considerations of redefining workforce models due to the COVID-19 pandemic.¹
The study’s key findings include:
- While the majority of respondents (83%) have shifted permanently to a hybrid work model, most (88%) are not prepared with change management processes to implement the shift, and 25% of respondents are still firming up their return-to-work strategies.
- Maximizing business productivity is the top concern for corporate real estate executives, with flexible working seen by 99% of respondents as a critical enabler. Sustainability was noted as the second highest priority by 91% of CRE executives.
- The emphasis on hybrid workspaces has transformed the role of the corporate real estate executive, with over half experiencing major role changes, of which 93% cited having more strategic influence.
“Our study results indicate that enterprise companies are considering how the seismic shift in work impacts top-line objectives such as productivity and sustainability,” said Matthias Rebellius, managing board member of Siemens AG and CEO of Smart Infrastructure. “At the core of any business is the health and wellbeing of its workforce. We understand the criticality of a smooth transition to the new ways of hybrid working because we have made a global corporate commitment to this ourselves. Our real-world experience puts us in a unique position to advise and assist enterprise organizations through this universal transformation.”
“We see the movement to hybrid working as a fundamental change in how people connect to their co-workers and their workspaces,” stated Stefan Schwab, CEO of Comfy | Enlighted. “Employees need applications that help them engage in activity-based work in new kinds of spaces, collaborating with others where and when it makes sense. Corporate real estate executives need ways to understand, track and adapt to shifting working mores, leveraging technologies and data insights for smart building optimization and sustainability. Our solutions address these related, yet diverse needs.”
Uncertainty About Hybrid Work Still Pervasive
The complexity of transitioning from a traditional office-based model to hybrid has been further compounded by the emergence of COVID variants and inconsistent timing of global vaccine rollouts. Many executives are still determining the processes and next steps to return their employees safely back to a hybrid office environment. Issues such as a changing capacity limits, new policies for onsite working, and a lack of understanding on how activity-based workspaces should be managed are driving the uncertainty around how to implement a hybrid work model.
Top Priorities: Productivity, Sustainability, Space Utilization
As companies strive to balance worker flexibility with company collaboration and culture, considerations such as employee productivity, sustainability and building decarbonization, and existing real estate and technology investments ranked high on the list of priorities. Maximizing business productivity is a leading priority amongst corporate real estate executives, with 59% ranking it as very high priority and 41% ranking it as high priority. The second most important business initiative for real estate executives in 2022 is energy efficiency and sustainability, with 91% of CRE executives considering it a very high or high priority.
Nearly all respondents (99%) view flexible working as imperative for maximizing business productivity, with 45% ranking it as very significant and 54% regarding it as significant. Because respondents viewed flexible working as the critical enabler for optimizing productivity, it accelerated companies’ readiness plans for office re-openings.
Corporate Real Estate: More Strategic Due To Pandemic
Corporate real estate management has long been viewed as a support function to the business. The pandemic’s profound impact on the way people work elevated the function in the organization, with 93 percent of respondents reporting that they have greater strategic influence in key business decisions. Almost a third of executives also cited more interaction with C-suite executives, fortifying their elevated position.
Managing their organizations through the most significant health crisis of our time, CRE leaders are finding themselves at the center of critical business decisions around employee health and well-being.
To explore all of the study’s findings and analysis, download the full report.
¹ Research Methodology: The New Workplace Reality report, concluded in August, is the first in a series of pulse studies examining the impact of the COVID-19 pandemic on working models, real estate plans and business priorities at large commercial organizations. To gain an up-to-date insight from corporate real estate executives, Siemens commissioned the independent analyst firm Verdantix to undertake independent, anonymized phone interviews with 75 executives in real estate, workplace and facilities management roles based in North America, Europe and APAC. All respondents held senior roles and work for firms with annual revenues of over $1 billion. Verdantix asked these respondents about their evolving working model and real estate plans, business priorities, job role and responsibility changes, and technology investment plans.