Benjamin Moore’s Century Ultra Premium Paint

Delivers a New Dimension in Color with a Soft Matte Finish

Century™ from Benjamin Moore® is the world’s first Soft Touch Matte Finish paint with a never-before-seen depth of color. it is recommended for surfaces that include new or previously painted wallboard, plaster, and primed or previously painted smooth wood.

paintSkilled craftsmen and chemists applied years of experience to the making of this ultra premium paint. The resulting formulation is so intricately balanced it is only made in small batches that will be pre-mixed and sealed to ensure the truest color and experience in every can. The convergence of science and craftsmanship in Century produced the first-of-its-kind Soft Touch Matte finish, which creates a visceral reaction and tactile experience with a feel similar to a soft leather glove.

paintCentury is available in a palette of 75 colors, ranging from mid-tone to dark shades (e.g., Almandine, Ametrine, Beauvillon, Cobalt, Delft). These quintessential hues offer an unrivaled depth and richness of color previously unseen in the industry, enabling this paint to transform not only a room, but the entire color experience. The colors of the Century palette draw inspiration from natural elements such as minerals, gems, spices, herbs, and plants.

“Century was created for the finest of designs that require flawless execution and impeccable quality,” said Harriette Martins, Benjamin Moore Senior Brand Manager. “The unmatched richness and color saturation, coupled with the tactile experience of Century, delivers a new dimension in paint unlike anything the design world has seen. With Century, color becomes an experience.”

For best application results, a Benjamin Moore Century custom-blended nylon/polyester brush or Benjamin Moore Century 3/8″ roller cover should be used (available at select stores that carry Century). Two coats are recommended to achieve full color development, sheen, and texture as well as to maximize paint performance. The re-coat time is one to two hours. After the full cure period of two weeks, Century painted surfaces can be lightly washed with a mild soap and water mixture without affecting the appearance.

Century Small Batch Interior Paint is self-priming on most surfaces but Fresh Start® Multi-Purpose Latex Primer (N023) or Fresh Start® High-Hiding All Purpose Primer (046) are recommended for certain surfaces. Century Qualifies for LEED® (2009) credit and is available in pre-mixed gallons and 4 ounce color samples at select Benjamin Moore paint and decorating retailers. Professional reference sets made with Century paint are available to design professionals.

Century is not recommended for high-moisture areas, such as bathrooms and kitchen cooking areas. It is also not recommended for high-traffic hallways.