CloroxPro Cleaning Products

The new brand from Clorox Professional Products spans healthcare and commercial cleaning portfolios to protect shared spaces and defend public health

At the ISSA Show North America 2018, Clorox Professional Products Company unveiled CloroxPro, a unifying new brand encompassing its industry-leading healthcare and commercial cleaning products. The new brand acknowledges the common challenges and unique needs of the commercial cleaning industry and the importance of cleaner, healthier shared spaces in all our lives.CloroxPro

“Commercial facilities, like schools, offices, gyms, hotels, and hospitals all need to maintain clean, pleasant environments and kill germs that can cause illnesses and outbreaks,” said Lynda Lurie, Director –Marketing, CloroxPro. “CloroxPro recognizes the dual imperative of cleaning for aesthetics and cleaning for health and the value that a comprehensive, unified portfolio brings to facilities that need to do both.”

The new CloroxPro brand and tagline, “Where clean means everything,” will come to life in a variety of ways, from a new logo and updated packaging, to the launch of the new website,, and @CloroxPro Twitter handle. The look and feel of advertising campaigns and presence at trade shows and industry events will also reflect the new unified brand. While the products will not change, some of the cleaning product labels will be updated in phases with the new branding.

CloroxProIllnesses and outbreaks have always been a risk in communal settings, but in today’s fast-moving, global world, outbreaks anywhere have the potential to threaten health everywhere. The rise of community-associated infections and growing threat posed by antibiotic resistance only heighten this risk and make preventing and controlling the spread of infections within and between facilities an urgent priority.

“In shared spaces, the impacts of illnesses and infections multiply quickly and create ripple effects that are felt at individual, facility, and community levels,” explains Lurie. “Every year, the flu alone leads to thousands of illnesses and deaths, millions of missed days of school and work and billions of dollars in lost productive time, but it doesn’t have to.”

Built on more than a century of cleaning and disinfecting expertise, CloroxPro is positioned to help reduce the burden of illness in the many shared spaces where people come together to work, learn, play, travel, socialize, and heal.

CloroxPro offers a robust portfolio of professional solutions, including cleaning and odor removal products, U.S. Environmental Protection Agency (EPA)-registered surface disinfectants for healthcare and commercial settings, and advanced ultraviolet (UV) and electrostatic sprayer technology. Its products are used by professional sports teams, leading hospitals, and schools and workplaces throughout the country, and contribute to healthier environments every day.