Solar Energy Advocate, Actor Larry Hagman Honored By SolarWorld

J.R. Ewing, Dallas, Larry Hagman, SolarWorld, Shine baby shine, solar power, alternative energy
Following the successful launch of SolarWorld's "Shine, Baby, Shine!" advertising campaign in the U.S., Hagman promoted the company's solar efforts in Germany.

Members of the SolarWorld team are paying tribute to Larry Hagman, a vocal advocate for solar energy in America and around the globe. Contrary to his popular image as ruthless oil baron J.R. Ewing on TV’s Dallas, Hagman owned one of the biggest private solar energy systems in the United States. He also participated in several philanthropic solar projects, including the electrification of hospitals in earthquake-ravaged Haiti. For SolarWorld, Hagman acted in numerous television advertisements in the U.S. and Europe.

“I have nothing more to do with oil. I am producing my own energy…solar energy,” Hagman proclaimed in one of the 10 television spots he made for SolarWorld in recent years. With the slogan “Shine, Baby, Shine!” Hagman played off the oil industry’s rally call, “Drill, baby, drill,” to promote solar technology.

“We are grateful to Larry Hagman for his commitment to building a solar world,” said Kevin Kilkelly, president of SolarWorld Americas in Camarillo, CA. “His charisma and example encouraged thousands of people to go solar. We will miss him, but we will always remember his talent and his dedication to the promise of solar energy.”

SolarWorld, headquartered in Bonn, Germany supplies customers all over the world with solar modules and complete systems.


  1. Wow, I’m impressed, and I wish I had known before of his ties to solar energy. I would have loved to send him my book, and to share other solar energy data with him. I’ll forever now have a different memory of Larry, a nice replacement for the ruthless oil tycoon he played.

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