Panasonic Corporation of North America and AEG have entered a long-term agreement regarding the mixed use district. The multi-tiered sponsorship agreement, announced on January 7, names Panasonic as one of eight “Founding Partners” of L.A. LIVE, an AEG owned and operated sports, entertainment, and residential district in downtown Los Angeles. The district includes Nokia Theatre L.A. LIVE, Club Nokia, Nokia Plaza, The GRAMMY Museum, Regal Cinemas, as well as The Ritz Carlton and JW Marriott Hotels. The four million square foot development adjoins STAPLES Center and The Los Angeles Convention Center.
Sports and entertainment fans who attend events at the “Panasonic Powered Properties” will now benefit from the agreement through an infusion of Panasonic technologies designed to improve entertainment, education, safety, convenience, and the environment.
Additionally, the agreement includes cross sponsorship opportunities as well as product integration for Panasonic within AEG owned or promoted properties and assets within North America.
“During this time of economic hardship that is affecting so many aspects of business and everyday life, this exclusive and uniquely structured partnership between Panasonic and AEG is designed to stimulate business for a multitude of companies beyond the principal parties, while also bolstering consumer confidence,” said J.M. Allain, president of Panasonic’s System Solutions Company business unit. “We have worked hard to redefine traditional sponsorships into true partnerships by committing to a comprehensive investment in resources, affirming our company’s emphasis on delivering technology-driven solutions that transcend traditional business systems and consumer electronics expectations.”
“Panasonic presented AEG with a total solution that addresses all of our technology needs, and that fulfills our commitment to providing a world-class live entertainment experience for the millions of guests who come to L.A. LIVE for the best in sports, music and other live events,” said Timothy J. Leiweke, president and chief executive officer of AEG. “The best means of assuring our company’s continued success is to provide the public with the best possible experience attainable when they visit an AEG venue. Panasonic has proven time and time again their ability to deliver that experience with the broadest range of new technologies available from a single entity. We are excited to begin implementing Panasonic’s solutions from both a business and operations perspective.”
Integrated system solutions from Panasonic slated for deployment at AEG properties include LED large screen displays—including what will be the largest LED display in the world at LA Live—as well as digital signage, video surveillance, security systems, television production, and point-of-sale systems.