Visitors to the new SunTrust Park, home of the Atlanta Braves, are being greeted by a stunning sight: A 7’ tall by 69’ long curved Nixel Series™ LED display wrapped 360 degrees around a giant metal baseball suspended over a water fountain.
Located at The Battery Atlanta, a new mixed-use development that leads fans into SunTrust Park, the NanoLumens display is the main attraction and meeting point in the most complete mixed-use development ever to be built around a sports venue and Major League baseball team. As one of the stadium entrances, visitors to this section of The Battery Atlanta must pass through security, but do not require a ticket.
The Braves wanted something that would stand out from every direction, for every visitor, and would make a bold statement in the first work/play/live development in all of professional sports. The idea for the iconic digital centerpiece came from Atlanta Braves President of Business Derek Schiller, and was the result of thoughtful design, months of planning, and a cutting-edge display solution from NanoLumens, according to Dan Rossborough, the company’s Director of Strategic Projects.
Hovering 40 feet over the water fountain, the baseball display makes a stunning statement and provides opportunities for advertising, broadcasting live baseball games, and creates and central meeting point within The Battery Atlanta neighborhood. Designed with a 9.5mm pixel pitch and the ability to reach an eye-popping 7,000 nits of brightness, the 360-degree display is visible from more than 100 yards away in every direction.
“This area is a hotspot within The Battery Atlanta,” Rossborough said. “It’s the main plaza visitors pass through before entering SunTrust Park, and is surrounded by top restaurants, shops, apartments, and the new Comcast regional headquarters building. That means it could see more than 50,000 people parade through on a game day. Right at the base of the ball, Fox has broadcast rights to host pregame and postgame shows, and the spray fountain is a popular spot for families and friends to meet.”
Because the amount of ambient light varies from direct sunlight to the darkness of night, the display includes light sensors and automatically adjusts its brightness output every few seconds to ensure it is always at the optimal viewing level. The display also features a notification system that sends alerts if temperatures go too high or other issues arise, and a half-mile-long fiber optic cable that connects the display to the control room at SunTrust Park.
The new 41,500-seat SunTrust Park is located in Atlanta’s bustling Cumberland CID. The stadium flows directly into The Battery Atlanta, a 1.5 million-square-foot mixed-use development featuring shopping, restaurants, an Omni Hotel, The Coca-Cola Roxy Theatre, 550 residences, and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, SunTrust Park and The Battery Atlanta will have the highest-capacity network serving any stadium and mixed-use development in the nation. The Battery Atlanta is being privately developed by the Braves along with retail partner Fuqua Development, office developer Pope & Land Enterprises, and Pollack Shores Real Estate.